Palette’s products and technology enable coffee professionals and enthusiasts to roast their beans and analyze their output. Its vibrant visual identity combines the many hues of a coffee bean’s life, and horizontally extends the initial of the brand’s name into a symbol that resembles a coffee mug.

Above: The Palette color scheme is derived from the many colors a coffee bean goes through from harvest to roast. Below: Palette’s products are, essentially, code. As a nod to developers, the Palette logo can be “coded” with very simple HTML (one div) and CSS (just a few lines).

As a celebration of the project’s completion and a “thank you” to the client, a set of mugs in the shape of Palette’s logo and finished in the brand’s colors were produced and distributed to the Palette team.